ATMOS is a premium home device that makes fresh drinking water from the air. No plumbing, no bottles, solar ready. And every unit sells filters for years.
Households pay again and again for water that ships in plastic, sits for months, and trusts a supply chain. Tap water is distrusted, delivery is heavy, and bottled water is a environmental cost paid daily.
Plastic, transport, and storage for water that is mostly air freight and packaging. A recurring cost with a guilty footprint.
Many households filter or avoid tap water, and in many places it is genuinely unsafe or hard to reach.
Cabins, boats, balconies, and dry regions have no easy clean-water source without plumbing or delivery.
ATMOS cools air until its moisture condenses, then filters and mineralises it. Fresh water, made on your counter, today, with no plumbing and no bottles. It can run on the sun.
Up to two litres a day of fresh water, no source needed.
Filtered and mineralised, made today, not shipped in plastic.
Runs off-grid where the sun reaches, with no bills.
A simple cartridge model: high-margin recurring revenue.
The worry with any water is safety. ATMOS is built around it: sealed food-grade path, multi-stage filtration, UV option, and a mineral cartridge so it tastes right, not flat.
The same core, in the form that fits the spot you have. Counter, sill, balcony tower, garden stake, and an off-grid solar unit.
A quiet condenser, a multi-stage filter, a mineral cartridge, and a food-grade reservoir.
Counter, window sill, balcony tower, garden stake, and off-grid solar.
A solar cap and a small battery run it with no outlet and no bills.
Efficient condensers, small solar, and controllers are now cheap enough for a home price. Meanwhile people already pay for water every day.
Bottled water plus home water treatment: hundreds of billions of dollars a year.
~40M households in humid regions who buy bottled water and want off-grid clean water.
~0.3% of SAM, about 120k units at ~$550 plus filters = ~$90M, seeded through Yesodi.
Illustrative bottom-up estimate. Rival pricing from SOURCE, Kara, Watergen, and Kumulus listings.
A quiet fan pulls room air across a cool condenser.
Moisture in the air turns to water on the cold coil.
Multi-stage filter plus a mineral cartridge.
Fresh water in the reservoir, made today.
Home AWG exists, but at prices only enthusiasts pay. ATMOS brings it to a mass-market price, with a recurring filter model rivals ignore.
| Player | Type | Price | Where it loses |
|---|---|---|---|
| Kara Pure | Premium home AWG | ~$4,500 | Enthusiast price, large, slow payback |
| SOURCE Hydropanel | Solar water panel | ~$2,000+/panel | Roof install, low daily output |
| Watergen Genny | Home AWG | ~$1,500-2,000 | Bulky, high power draw |
| Kumulus, Aquaria | AWG | $1,500+ | Commercial focus, costly |
| Bottled / delivery | Water service | $300-600/yr | Recurring cost, plastic, delivery |
| ATMOS | Home AWG + filters | $399 to $899 | Home price, beautiful, recurring filters |
A quarter of the price and designed as a beautiful home object, not lab equipment.
A one-time device that ends the recurring plastic bill, then sells filters instead.
Sell the device, then sell filters for years. Razor and blades, high-margin and sticky.
Researched estimates from 2025-2026 listings. Humidity and climate affect output; ATMOS targets humid and temperate homes first.
Hardware brings the customer in; the filter and mineral cartridges are the recurring, high-margin engine. Payments via PayPal and PayerURL.
| Device margin (Tower, on $599) | ~$430 |
| Filters + minerals (3 yr, net) | ~$95 |
| Upsell (solar cap, second unit) | ~$225 |
| Estimated value | ~$750 |
Consumer water is a subscription business dressed as hardware. A household that owns an ATMOS buys cartridges for years, at high margin, with almost no churn because the device is already on the counter.
The core parts are commodity: a condenser, a fan, a controller, a filter, and a tank. A capable open build has been done for under 50 dollars, so the home product has room to be beautiful and still profitable.
| Condenser + compressor/TEC | $34 |
| Fan, heatsink, pump | $14 |
| Control PCBA + sensors | $12 |
| Filter housing + first cartridge | $10 |
| Food-grade tank + spout | $9 |
| Housing + fasteners | $11 |
| Device BOM total | ~$90 |
The off-grid unit adds a solar panel and a small battery, roughly 40 dollars of BOM, and sells at 899 dollars. It carries the highest margin and opens the off-grid, cabin, and dry-region markets.
Illustrative estimates on commodity component pricing. Efficiency and water safety testing drive the real engineering work.
| 1,000 units | ~$150 to $185 |
| 10,000 units | ~$120 to $150 |
| MSRP (Tower) | $599 |
| Gross margin at 1k | ~62% |
The device margin is healthy, but the real value is the annuity of filter cartridges at ~78% margin, which compounds with every unit sold and makes the lifetime margin far better than a one-time sale.
Researched estimates. First 100-unit batch is roughly break-even; margins shown are the 1k to 10k steady state.
ATMOS produces drinking water and runs on mains or solar, so it meets water-safety and electrical standards. These are well defined and treated as a funded workstream, not a footnote.
NSF/ANSI and WQA testing for the filter and the water path, plus material safety for food-contact parts.
UL in the US and CE in the EU for the appliance, plus FCC if it carries a radio.
UN38.3 and IEC 62133 for the solar unit's battery pack and compliant shipping.
RoHS and REACH for the electronics, food-grade certification for the water path.
Careful, tested output claims by climate, so litres-per-day is honest and defensible.
Product liability insurance and a settled HTS code with a customs broker.
Water-safety testing and certification are funded together at about 120,000 dollars in this round, run in parallel with EVT and DVT.
Watching a device fill a glass from thin air is a scroll-stopping clip. Short-form video and creators do the selling, and the filter model keeps the customer for years.
The glass-filling-from-air demo, built for TikTok, Reels, and Shorts.
Home, eco, and off-grid creators. Real footage sells the magic.
Amazon plus an answer-first site for water-from-air searches.
Year one is pilots and pre-orders. Filter revenue compounds as the installed base grows. Conservative illustrative estimates.
| P&L (estimate) | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Units (cumulative base) | 300 | 3,500 | 14,000 |
| Revenue (device + filters) | $0.2M | $2.6M | $11.0M |
| Gross margin | 50% | 60% | 66% |
| Net (EBITDA) | -$0.8M | -$0.1M | +$2.8M |
Illustrative estimates, not guidance. Filter attach and climate-driven output are the key sensitivities.
Today: the concept, this deck, the product site, and a growing waitlist. This round proves real litres-per-day and water safety in homes, which unlocks the larger round.
Build the Counter unit, verify litres-per-day by humidity, film the demo. File IP.
NSF/WQA water testing, UL/CE, EVT and DVT. Open pre-orders and take deposits.
30 to 50 homes from the Yesodi network. Log real output and taste feedback.
First production run, launch filters, place the year-two order, raise the larger round.
Output falls in dry air. Mitigation: target humid and temperate markets first, publish honest per-climate output, and offer a mains top-up.
Making water takes power. Mitigation: efficient compressor design and the solar model, with clear cost-per-litre numbers.
Drinking water must be safe. Mitigation: sealed path, NSF-tested filters, UV option, funded certification.
Import duty is the biggest cost variable. Mitigation: sub-assembly import and a settled HTS code with a broker.
AWG is copyable. Mitigation: brand, design, the filter lock-in, and the Yesodi distribution edge.
A new category. Mitigation: a low entry price and demo-led marketing that proves the magic before purchase.
ATMOS is founded by Guy Levin, an operator who builds products and sells them, and who already owns a distribution channel to the exact buyer.
Serial entrepreneur, 20+ years building companies. Founder of the Astrarow Group and of 2410 Games. A hands-on operator who ships fast.
Scaled GNM Media to about one million shekels in monthly revenue, ran two million shekels a month in ad budgets, managed teams up to 700 people, and holds a PCT patent through SortExpress.
Working with AI since 2017. Ships live products fast.
Also founder of Yesodi, a growing network of high-value business members, a warm launch market.
Sales instructor and a licensed pilot. Owns outcomes end to end.
Honest status: ATMOS is an early concept. The first hire this round funds is a hardware and water-engineering lead.
This round funds one thing: a proven ATMOS Counter that makes safe water at a real litres-per-day, in real homes. That earns the larger round. Roughly 18 months of runway.
Seed round, priced or on a SAFE. All financial figures are illustrative estimates for a concept product, to be validated.